METHOD AND APPARATUS FOR REAL-TIME, INDIVIDUALLY-TARGETED PROMOTIONS

摘要

Real-time, individually-targeted promotions system comprising a transportable user card or record (10), which need not contain on-board processing capacity, and a printer/reader/writer apparatus. The user card (10) comprises a magnetic surface (18a) for writing, storing and re-writing machine readable data and a thermo-reversible print region (17) for receiving and visually displaying a determined response to a user in non-volatile, erasable, re-writable graphical or textual human-readable format. The printer/reader/writer apparatus (20) comprises magnetic read/write capabilities, thermo-chromic writer/eraser, data entry keypad (31) and display (32), and sufficient data storage and processing devices.