| 摘要 |
A process for measuring the value or performance of an organization or intangible asset provides a graphical illustration of the performance or value o f an asset by (1) establishing first and second variables related to the value of the intan gible asset of interest, (2) establishing a series of performance criteria statements probat ive of the value of the first and second variables, (3) generating first and second total s cores based upon the extent to which individual statements accurately describe the intangibl e asset of interest, (4) creating a chart having a first axis relating to the first vari able and a second axis relating to the second variable, (5) plotting a point on the chart, the point being located at coordinates corresponding to the first and second total scores, respectively, and (6) using the chart in making at least one decision regarding the value of said intangible asset of interest.
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