Personalized deeplinks for search results

摘要

Search results are provided with personalized deeplinks for an end user. User behavior information is gathered regarding web pages visited by the end user. When the end user submits a search query, the website category of a search result is identified and user behavior information regarding web pages visited at other websites within the website category is identified. At least one deeplink is selected for the search result based on that user behavior information. In some instances, user behavior information may be tracked for a group of end users. The user behavior information for the group of end users may be used in conjunction with the user behavior information for the end user to facilitate deeplink selections for search results returned in response to search queries from the end user.

主权项

1. A computerized method performed by a server device, the method comprising:
receiving a search query from an end user; identifying a web page in response to the search query by querying a search engine index based on the search query; identifying a website category of a website at which the web page is located; accessing user behavior information for the end user; identifying, from the user behavior information for the end user, a second deeplink page visited by the end user at a second website within the website category to which the web page corresponds; accessing user behavior information for a group of end users; selecting, using the user behavior information for the group of users, a deeplink for a search result for the web page based at least in part on deeplink pages visited at the website by a subset of users from the group of end users who also visited the second deeplink page at the second website; generating the search result for the web page to include the deeplink; and providing the search result for presentation to the end user.