Gravity feed display racks with means for presentation of units of merchandise and for reloading

摘要

A unique display rack and support structure for mounting the display rack to a support wall are disclosed. The display rack includes at least one primary receptacle for holding an item of merchandise of a predetermined size and shape in a predetermined orientation. Each display rack also includes a plurality of chutes, equal in number to the number of receptacles, each chute being associated with a different receptacle and extending above its associated receptacle and opening into its associated receptacle. Each of the chutes has a size and shape adapted to hold a plurality of items of merchandise in a stack one atop the other and in a different orientation than the predetermined orientation. The relative position of each receptacle and its associated chute is such that when a single item of merchandise is removed from the receptacle, the lowermost one of the stack of items of merchandise located in its associated chute is pulled into the receptacle by the force of gravity and is oriented in the predetermined orientation by the size and shape of the receptacle. The individual display racks may be mounted on a support wall in a shingled fashion such that the chutes, which act as storage bins, are not readily viewed by a prospective purchaser. Each display rack may be moved from a display position, wherein the chute sections are hidden from view by the display rack above it to a loading position where the chute is readily access and additional items of merchandise may be placed therein.