发明名称 Methods and apparatus to integrate tagged media impressions with panelist information
摘要 METHODS AND APPARATUS TO INTEGRATE TAGGED MEDIA IMPRESSIONS WITH PANELIST INFORMATION An apparatus is disclosed. The apparatus comprises: a beacon handler (405) to receive a communication from a client device, the communication including an identifier of media accessed at the client device and a panelist identifier, the panelist identifier transmitted in a user agent field of the communication; a user agent parser (410) to parse the communication for the panelist identifier; and an impression logger (412) to associate the media with the panelist identifier in a first log entry. The apparatus also comprises a panelist associator (415) to identify a panelist in a database of panelists based on the panelist identifier. 11641523_1
申请公布号 AU2016213858(A1) 申请公布日期 2016.09.01
申请号 AU20160213858 申请日期 2016.08.12
申请人 THE NIELSEN COMPANY (US), LLC 发明人 GUTIERREZ, ALEJANDRO
分类号 H04N21/258 主分类号 H04N21/258
代理机构 代理人
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