| 摘要 |
An apparatus for advertisement targeting according to the present invention comprises: a log collection unit for collecting log information for each product associated with a user terminal; an interest level calculation unit for extracting temporal points at which the products were accessed from the log information, and on the basis of the extracted temporal points, calculating the interest level for each product; and an exposure time determination unit for determining the amount of advertisement exposure times for products associated with the user terminal on the basis of the calculated interest level. |
