SYSTEMS AND METHODS FOR VISUALIZING PERFORMANCE, PERFORMING ADVANCED ANALYTICS, AND INVOKING ACTIONS WITH RESPECT TO A FINANCIAL INSTITUTION

摘要

A customer metric is calculated for customer records corresponding to a plurality of customers and recording banking activities and/or attributes of the plurality of customers. A target segment is identified based on the metrics by comparing the metric to a threshold condition. The target segment is divided into action segments and a different customer development action is performed for each segment. Logistic regression is performed with respect to the action segments and cluster equations are generated that describe sub-segments that have combinations of activities and attributes that are indicative of a positive response to the customer development action. The process may be repeated for the sub-segments using the same or a different metric thereby identifying more and more specific sub-groups of customers that respond similarly.

主权项

1. A method for computerized customer management, the method comprising:
(a) calculating, by a server system, for each customer record of a first plurality of customer records, a metric as a function of customer banking actions recorded in the each customer record; (b) identifying, by the server system, a second plurality of customer records from the first plurality of customer records having, the metric of the customer records of the second plurality of customer records meeting a threshold condition; (c) receiving, by the server system, one or more action identifiers; (d) segmenting, by the server system, the second plurality of customer records into one or more action segments each corresponding to one of the one or more action identifiers and a control segment that does not correspond to any of the one or more action identifiers; and (e) invoking, by the server system, performance of actions corresponding to the one or more action identifiers with respect to customers corresponding to customer records in the one or more action segments.