Personalized Advertising Using Lifestreaming Data

摘要

This patent discloses a method to increase the relevance of advertisements displayed on the Internet. An ad server may receive a request for an advertisement from a web server. The ad server may compare metadata to online advertisements within an ad database. The metadata may include data about the user obtained from at least two websites through a lifestreaming process. The comparison may seek out a best match between the advertisements and the metadata and serve the resulting advertisement to the web server.