RECOMMENDING OBJECTS TO A SOCIAL NETWORKING SYSTEM USER BASED IN PART ON TOPICS ASSOCIATED WITH THE OBJECTS

摘要

A social networking system recommends pages or other objects to a user with which the user may establish a connection to receive content associated with an object. Candidate objects may be identified by the social networking system as objects connected to additional users who are connected to an object connected to the user. To recommend objects with which the user is likely to have an interest, the social networking system extracts one or more topics from the object connected to the user and from various candidate objects. Based on a topic graph, the social networking system determines measures of relatedness between topics extracted from various candidate objects and an object connected to the user. The measures of relatedness are then used to select one or more of the candidate objects to identify to the user.

主权项

1. A computer-implemented method comprising:
maintaining connections between a user of a social networking system and one or more pages maintained by the social networking system; selecting a seed page from the one or more pages connected to the user; extracting one or more topics from the seed page; accessing a topic graph comprising information specifying relationships between a plurality of topics; identifying one or more additional topics identified by the topic graph as related to at least one topic extracted from the seed page; selecting one or more candidate pages, each candidate page associated with at least one of the additional topics; identifying one or more additional users connected to the seed page via the social networking system; selecting one or more of the candidate pages based at least in part on one or more additional users connected to the seed page and connected to at least a set of the one or more candidate pages; and communicating information identifying the selected one or more candidate pages to a client device for presentation to the user.