METHODS AND APPARATUS FOR TARGETING COMMUNICATIONS USING SOCIAL NETWORK METRICS

摘要

A method for a computer system includes receiving a first user communication, determining a first group of users, determining a target number of users, determining whether the first group of users includes the target number of users, and if not, providing the communication to the first group of users, determining a hierarchal mapping of groups of users in response to user memberships, determining a second group of users from the hierarchal mapping, determining a plurality of social network relationship factors for the second group of users with respect to the first user, and providing the communication to at least a subset of users in the second group of users in response to the first plurality of social network relationship factors.

主权项

1. A method for automated prioritization of electronic communications transmitted over a network, the method comprising:
receiving, on a server using an interface communicatively coupled to the network, an electronic communication directed to a first user of a social network from a second user of the social network, the social network including affinity groups configured within the social network; determining, using one or more processors within the server, a user network of the first user within the social network, the user network of the first user including users and affinity groups that are within a predetermined social distance from the first user; determining if the second user is within the user network of the first user; and prioritizing presentation of the electronic communication, relative to a plurality of other electronic communications for the first user, based at least in part on the determining if the second user is within the user network of the first user.