| 主权项 |
1. A computer-implemented method, comprising:
accumulating multiple different user identifiers of multiple different users that each have previously visited a same advertiser's website; generating a remarketing list that includes lists the user identifiers of the users that have visited the same advertiser's website; accessing user identifier history data that specifies user events that were performed by the users in the remarketing list, wherein the user events comprise selections of advertisements presented to the users and web pages visited by the users; identifying keyword data specifying first keywords that contributed to presentation of the advertisements to the users in the remarketing list; for each of one or more of the first keywords:
determining, by one or more data processors, that a first performance measure of advertisements that were presented to users in the remarketing list based on the first keyword meets a first performance threshold; andin response to determining that the first performance measure meets the first performance threshold, identifying the first keyword as a target keyword; identifying, based on the user identifier history data, dwell times for the visits to the web pages by the users in the remarketing list, wherein the dwell time is based on a presentation period for the web pages; identifying second keywords that describe subject matter of the web pages visited by the users in the remarketing list; for each of one or more of the second keywords:
determining that the dwell time for the web pages described by the second keyword meets a minimum dwell time; andin response to determining that the dwell time meets the minimum dwell time, identifying the second keyword as a target keyword; generating keyword suggestions from the target keywords, the keyword suggestions specifying keywords for use in targeting advertisements of the advertiser to users not included in the remarketing list, wherein the keyword suggestions include at least one of the second keywords that was identified as a target keyword; providing the keyword suggestions to a device of the advertiser to be displayed at a viewport of the device of the advertiser; and distributing advertisements to users not included in the remarketing list based on keywords selected, by the advertiser at the device of the advertiser, from the keyword suggestions. |
