发明名称 PRIORITIZING KEYWORDS
摘要 A search engine optimization system is provided with an on-line social network system. The on-line social network system includes or is in communication with a search engine optimization (SEO) system that is configured to prioritize keywords (potential search terms) based on their respective predicted contribution to the ranking of JSERPs. The value of a job-related keyword is expressed as a priority score assigned to that keyword. The SEO system generates priority scores for different keywords, using a probabilistic model that takes into account a value expressing how likely the keyword is to be included in a search query as a search term and/or a value expressing how likely is a search that includes the keyword as a search term is to produce relevant results.
申请公布号 US2017060928(A1) 申请公布日期 2017.03.02
申请号 US201514856443 申请日期 2015.09.16
申请人 LinkedIn Corporation 发明人 Kenthapadi Krishnaram;Hoang Huan Van;Liu Yan;Roth Zachary Mason
分类号 G06F17/30 主分类号 G06F17/30
代理机构 代理人
主权项 1. A computer-implemented method comprising: monitoring job-related search requests; based on frequency of appearance of a subject keyword in the monitored search requests, determining a popularity score for the subject keyword, the popularity score indicating how likely the subject keyword is to be included in a job-related search query as a search term; accessing a set of search results produced by a third party search engine in response to a search request that includes a subject keyword, each entry in the set of search results assigned by the third party search engine a respective quality score, the set of search results including one or more relevant entries that originate from an on-line social network system, the third party search engine and the on-line social network system provided by different entities; using at least one processor, generating a relevance score for the subject keyword using information associated with the relevant entries in the set of search results, the relevance score expressing how likely a search that includes the subject keyword as a search term is to produce relevant results generating a priority score for the subject keyword utilizing the popularity score and the relevance score; based on the priority score, selectively including the subject keyword in a web page generated by the on-line social network system; and causing presentation of the web page on a display device,
地址 Mountain View CA US