DEVICE-BASED FILTERING OF CONTENT ITEMS ASSOCIATED WITH MOBILE APPLICATIONS

摘要

Implementations described herein relate to filtering content items from a set of eligible content items based on a device filter. A mobile application may be incompatible with one or more devices based on an operating system, an operating system version, hardware configurations of the one or more client devices, etc. To remove incompatible content items, a device filter can be generated by comparing a set of required features for the corresponding mobile application with data from a data structure identifying several known mobile devices and associated sets of features. The set of required features for the mobile application may include a minimum operating system version, one or more eligible countries, and/or one or more features of a mobile device. The device filter can include a set of identifiers for the known mobile devices that are incompatible with the mobile application based on the comparison.

主权项

1. A method comprising:
accessing a set of required features for a mobile application; accessing a data structure identifying a plurality of known mobile devices each associated with a set of features; generating a device filter based on a comparison of the set of required features to the associated set of features of the data structure for each of the plurality of known mobile devices of the data structure, the device filter comprising a set of identifiers for one or more of the plurality of known mobile devices that are incompatible with the mobile application based on the comparison; receiving a request for a content item from a mobile device, the request comprising data identifying a set of device features or an identifier for the mobile device; filtering out a first content item associated with the mobile application from a set of eligible content items for a content item auction based on the generated device filter and the data identifying the set of device features or the identifier for the mobile device of the request; selecting a second content item from the filtered set of eligible content items via the content item auction; and serving the selected second content item to the mobile device responsive to the received request.