发明名称 OPTIMIZING EVALUATION OF EFFECTIVENESS FOR MULTIPLE VERSIONS OF ELECTRONIC MESSAGES
摘要 In certain embodiments, evaluations of effectiveness are optimized for multiple electronic message versions. For example, a server receives, subsequent to first electronic messages being transmitted over a first time period, responsive electronic data automatically generated by interactions with these messages. The server controls, based on the responsive electronic data, transmission of second electronic messages to recipients. For instance, the server provides an interface for configuring a test transmission of different test message versions to segments of recipients, where each version includes a different combination of message attributes. The server receives a selection of options via the interface for the test transmission, identifies an adverse impact on the test transmission associated with the selection, and indicates the adverse impact via the interface. The server subsequently receives, via the interface, a modification to the test transmission options. The server uses the modified options to transmit the second electronic messages.
申请公布号 WO2017027546(A1) 申请公布日期 2017.02.16
申请号 WO2016US46265 申请日期 2016.08.10
申请人 THE ROCKET SCIENCE GROUP LLC 发明人 WALA, Mardav;LIAO, Guan;MOORE, Michaela;FOREMAN, John
分类号 H04L12/58 主分类号 H04L12/58
代理机构 代理人
主权项
地址