Content position recommendations

摘要

A user data-driven method and system for generating position recommendations for content links on a web page is disclosed. The method and system collect user activity data associated with a set of content links positioned in one or more content position boxes of the multiple content position boxes of a web page during an activity window. An engagement measurement associated with a particular content link of the set of content links during the activity window is determined. A performance delta for a particular content link based on the calculated engagement measurement associated with the particular content link is determined. Multiple predicted user engagement measurements associated with moving the particular content link to a plurality of updated positions is determined. The method and system generate content position recommendations associated with the particular content link based on a comparison of the multiple predicted user engagement measurements.

主权项

1. A method comprising:
collecting, during a first activity window, user activity data associated with a set of content links positioned in one or more content position boxes of a plurality of content position boxes of a first web page; calculating based on the user activity data collected during the first activity window, a first engagement measurement associated with a first instance of a particular content link of the set of content links; determining a first Y-position value associated with the first instance of the particular content link on the first web page, wherein a second instance of the particular content link appears with the first instance on the first web page, and wherein the second instance has a second Y-position value; calculating a positional benchmark engagement measurement associated with each of the plurality of content position boxes of the first web page; determining a performance delta for the first instance of the particular content link based on the first engagement measurement associated with the first instance of the particular content link at a first content position box and a positional benchmark engagement measurement associated with the first content position box of the first web page; determining a plurality of predicted user engagement measurements associated with placing the particular content link at each of the plurality of content position boxes of the web page, wherein a first predicted user engagement measurement is determined based on the performance delta for the particular content link, the first Y-position value associated with the particular content link, and the positional benchmark engagement measurement associated with the first content position box of the web page; generating, by a processing device, a first content position recommendation associated with the particular content link based on a comparison of the plurality of predicted user engagement measurements; and generating a second position recommendation associated with the particular content link based on user activity data collected during a second activity window.