Identifying groups for a social networking system user based on group characteristics and likelihood of user interaction

摘要

A social networking system selects a set of groups for presentation to a user of the social networking system. To select groups, the social networking system determining scores for various groups representing a likelihood of the user interacting with the groups. When determining a score for a group, the social networking system accounts for a likelihood of the user providing content to the group as well as the user accessing or viewing content associated with the group. Based on the scores, one or more groups are selected and presented to the user. Additionally, the social networking system may apply one or more diversity rules so that the selected groups have a variety of characteristics.

主权项

1. A method comprising:
receiving a request from a requesting user of a social networking system to identify one or more groups maintained by the social networking system; determining a plurality of candidate groups for the viewing user, each candidate group including one or more users of the social networking system and associated with one or more characteristics; identifying a plurality of sets of candidate groups, each set associated with one or more criteria and including candidate groups associated with one or more characteristics satisfying the one or more criteria associated with the set; ranking the plurality of candidate groups; selecting a candidate group and an additional candidate group from the plurality of candidate groups; determining if the candidate group and the additional candidate group are included in a common set; responsive to determining the candidate group and the additional candidate group are included in the common set, modifying the ranking to lower a position of the additional candidate group in the ranking relative to the candidate group; selecting the one or more groups based at least in part on the ranking; and communicating information identifying the one or more groups to a client device associated with the requesting user for presentation.