发明名称 METHOD AND SYSTEM FOR MAKING A TARGET OFFER TO AN AUDIENCE USING AUDIENCE FEEDBACK
摘要 A method for real-time ranking of offers for consumer distribution includes: storing a plurality of offer data entries, each entry including an offer identifier and offer data; storing a consumer profile, the profile including data related to a consumer including a consumer identifier and consumer characteristics; storing a plurality of distribution data entries, each entry including data related to an offer previously distributed to the consumer including an offer identifier, offer data, and indication of at least one of: receipt, viewing, and acceptance of the offer; identifying a ranking of the offer data entries based on the respective included offer data, the consumer characteristics, and the offer data and indication included in each of the distribution data entries; and transmitting the offer data included in at least one of the offer data entries based on the rank to a computing device associated with the consumer.
申请公布号 SG11201602630U(A) 申请公布日期 2016.05.30
申请号 SG11201602630U 申请日期 2014.10.06
申请人 MASTERCARD INTERNATIONAL INCORPORATED 发明人 VAN HORN, DOUGLAS WILBUR;BONGIOVI, LISA MARIA
分类号 G06Q30/06;G06Q50/10 主分类号 G06Q30/06
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