PRODUCT ADVERTISING IN A MULTI-MEDIA PROGRAM ENVIRONMENT

摘要

A video program is displayed for viewing by an individual on a video player device. The individual viewing the program can enter clues discovered in the video program content into a program application running on either a communication device local to the individual or running in device that is remote from the individual. The program application operates to determine whether or not the individual has enter a correct number of valid clues, and if so the individual is permitted to participate in an activity run by the program application.

主权项

1. A method of promoting advertising content to multi-media program viewers, comprising:
playing a multi-media program by a multi-media player device, the multi-media program comprising content having one or more product images; providing the multi-media program viewers with one or more instructions to assist in detecting the one or more product images; discovering, by a multi-media program viewer, at least one of the one or more product images and entering information associated with the discovered at least one product image into a computer application associated with the multi-media program, and the computer application determining that the information associated with the at least one discovered product image entered by the viewer is valid and storing the information as a valid entry; and determining, by the computer application, that the number of stored valid entries is equal to or greater than a threshold value, and notifying the multi-media program viewer that they are permitted to participate in at least one viewer activity associated with the computer application.