System And Method For Enabling Efficient Digital Marketing On Portable Wireless Devices For Parties With Low Capabilities

摘要

A system and method are provided for managing digital marketing to a multiplicity of consumers by way of portable wireless digital devices. The system comprises a simplified human-device interface stored on the portable wireless digital devices. An instrumentation subsystem collects interaction and behavioral data from the simplified human-device interface. A campaign management subsystem permits digital marketing content to be made available and the display of content options to be defined to operate in a controlled way. An analytics subsystem processes the interaction and behavioral data in accordance with a knowledge the states of each of the consumers to permit controlling marketing content and promotions to the consumer. A display subsystem stored on the portable wireless digital device controls the display of marketing content and promotions at specific locations within the human-device interface. A reporting subsystem reports on the display, response, and financial performance of the marketing content and promotions.

主权项

1. A digital marketing system for managing digital marketing to a multiplicity of consumers by way of portable wireless digital devices (PWDDs), the system comprising:
a simplified human-device interface presented on the PWDDs; an instrumentation subsystem configured to collect interaction and behavioral data from the PWDD human-device interface, and to collect other user-characterizing data from PWDD; a campaign management subsystem configured to permit digital content options and promotions to be defined and to be made available for targeting into specific locations within the human-device interface so as to operate in a controlled way; an analytics subsystem configured to process the interaction data, behavioral data and other user-characterizing data in accordance with a knowledge the states of each of the multiplicity of consumers so as to permit controlling digital content options and promotions displayed to the consumer; a display subsystem stored on the PWDD configured to control the display of digital content options and promotions at specific locations within the human-device interface; and a reporting subsystem configured to report on the display, response, and financial performance of the digital content and promotions.