SYSTEM AND PROCESS FOR GENERATING A USER MODEL FOR USE IN PROVIDING PERSONALIZED ADVERTISEMENTS TO RETAIL CUSTOMERS

摘要

A process for generating a user model to be used in providing personalized advertisements to a specific user includes the steps of collecting user-specific data while the specific user is interacting with any of a plurality of retailers. The process further includes generating a user model for the specific user utilizing the user-specific data and using the model to generate a personalized advertisement for presentation to the user. An arrangement for generating a user model to be used in providing personalized advertisements to a specific user includes memory for storing user-specific data collected from user interactions with any of a plurality of retailers and a controller that generates a user model for the specific user utilizing the user-specific data and uses the model to generate a personalized advertisement for presentation to one of the users for which user-specific data has been collected.