COMMUNICATING PRIMARY CONTENT STREAMS AND SECONDARY CONTENT STREAMS INCLUDING TARGETED ADVERTISING TO A REMOTE UNIT

摘要

The invention relates to a method and system to communicate primary and secondary content streams to at least one remote unit, for example, via a television channel in a targeted television environment. The secondary content stream comprises a plurality of tertiary content streams (e.g., video streams) providing commercials, advertisements or any other content. The tertiary content streams are included in the secondary content stream as a mosaic so that each tertiary content stream is a subset or portion of an active display area or frame provided by the single secondary content stream. In one exemplary embodiment, the method and system provide targeted or specific commercial advertisements to demographically selected audiences.

主权项

1. A method to communicate content to at least one remote unit, the method comprising:
receiving a primary content stream for communication to the remote unit; receiving a plurality of tertiary content streams; combining the plurality of tertiary content streams into a secondary content stream so that the each tertiary content stream is provided in a subset of a motion picture provided by the secondary content stream; selectively communicating one of the primary content stream and the secondary content stream to the remote unit; automatically identifying a tertiary content stream of the plurality of tertiary content streams based on reference parameters provided at the remote unit; extracting a subset corresponding to the identified tertiary content stream; and communicating the extracted tertiary content stream to a display device.