摘要 |
A system, method and application for displaying second screen advertisements and reward opportunities (e.g., loyalty points that can be exchanged for discount coupons, gift cards, cash, free items (digital or hard goods) or entertainment, etc.) when a user views and/or interacts with the second screen advertisements. The second screen advertisements are triggered by advertisements currently playing on a television (or other device capable of displaying television programs and advertisements) broadcasting a program selected by the user. |