发明名称 TARGETED ADVERTISING AND CUSTOMIZED DISPLAY OF ADVERTISEMENTS IN SATELLITE BROADCASTING
摘要 Selecting a content filler from a plurality of content fillers in a satellite broadcast comprises receiving a content in a first broadcast frequency channel, and a plurality of content fillers in a respective plurality of second broadcast frequency channels, wherein the content includes a gap in content to be filled by one of the plurality of content fillers, the gap in content defined by a start indicator and an end indicator. The receiver transmits the content to a display device. The receiver determines a second broadcast frequency channel, from among the plurality of second broadcast frequency channels and responsive to receiving the start indicator, switches to the determined second broadcast frequency channel, transmits the content filler in the determined second broadcast frequency channel to the display device. Responsive to receiving the end indicator, the receiver switches to the first broadcast frequency channel and transmits the content to the display device.
申请公布号 US2015326944(A1) 申请公布日期 2015.11.12
申请号 US201414271488 申请日期 2014.05.07
申请人 International Business Machines Corporation 发明人 Sankaranarayanan Karthik;Visweswariah Karthik
分类号 H04N21/81;H04N21/658;H04N21/258;H04N21/466;G06Q30/02;H04N21/2543 主分类号 H04N21/81
代理机构 代理人
主权项
地址 Armonk NY US