Encoding AD and/or AD serving information in a click URL

摘要

The tracking of ad selections (such as ad clicks for example), and/or rich levels of ad performance may be facilitated by encoding one or more ad properties in a click URL of the ad. An intermediate URL server may be used to decode such ad properties when the ad is selected. Ad properties may include a rendering attribute of the ad; a geolocation to which the ad was served; information pertaining to advertiser charges, etc.

主权项

1. A computer-implemented method comprising:
a) encoding, with a computer system including at least one computer, one or more ad properties of an ad and including the one or more encoded ad properties in a click universal resource locator (URL), wherein the one or more encoded ad properties includes a rendering attribute of the ad and information about other ads rendered along with the ad; b) serving, with the computer system, the ad together with the click URL; c) in response to a user selection of the ad,
i) decoding, with the computer system, the one or more encoded ad properties at an intermediate URL server, andii) forwarding, with the computer system, a content rendering facility of the user to an ad landing page; and d) using the one or more encoded ad properties to track, with the computer system, performance of the ad with respect to the rendering attribute.