METHODS AND APPARATUS FOR USING RADAR TO MONITOR AUDIENCES IN MEDIA ENVIRONMENTS
摘要
<p>Methods and apparatus for using radar to monitor audiences in media environments are described. An example method of identifying media exposure acquires radar information associated with a person in a media environment, determines a location of the person in the media environment based on the radar information, and identifies media exposure based on the location of the person.</p>
申请公布号
WO2007106806(A2)
申请公布日期
2007.09.20
申请号
WO2007US63866
申请日期
2007.03.13
申请人
NIELSEN MEDIA RESEARCH, INC.;BUONASERA, JOHN, W.;SEAGREN, STANLEY, F.;LUFF, ROBERT, A.
发明人
BUONASERA, JOHN, W.;SEAGREN, STANLEY, F.;LUFF, ROBERT, A.
