Methods and systems for implementing a group buy

摘要

Methods and systems for utilizing consumer transaction data to target and aggregate consumers for a group purchase involve maintaining a database storing transaction data consisting at least in part of data related to product purchase transactions for a plurality of consumers and analyzing the data related to product purchase transactions to identify members of a group of said plurality of consumers with a purchase history indicative of a preference for purchasing products in at least one pre-defined category of products. Based on such "data mining", each member of the identified group of consumers is provided an offer to participate in a group purchase in which each member of the group who accepts the offer agrees to purchase a pre-designated product within the at least one category of products, and a purchase of a quantity of the pre-designated product from a vendor is negotiated at a discounted price based at least on part on an aggregation of purchasing power of the members of the group who accept the offer to participate in the group purchase.