| 摘要 |
A method and a computer system for evaluating an impact of an advertising campaign, defined by given campaign parameters, on a sales volume of a product comprising providing point-of-sale packaging, with given features and bearing at least one advertising message related to said product, to at least one retailer with a given profile, collecting data concerning the sales volume of the product, executing a processor to process and sort the data as a function of the given campaign parameters, the given profile of the at least one retailer, and the given features of the point-of-sale packaging, to obtain an evaluation of the impact of the advertising campaign on the sales volume of the product. |
