Recognition and utilization of product related information by surprise presentation

摘要

A container neck supports a disc which presents an information. The disc is not visible until a container cap is removed. The information may have a warning which is critical to the use of the container or its contents. Because the information is presented as a surprise to the user who removes the cap, the user is more likely to take notice and therefore heed what the information presents. Such understanding by the user may be critical to the successful use of the contents and may prevent a dangerous situation from arising such as ingesting an improper medication. It has been shown through statistical testing that a user is more likely to take heed of a hidden message visible only upon removal of the cap, than a similar message presented on a disc or other label that is visible prior to removal of the cap.

主权项

1. An apparatus comprising:
a container having a body including a shoulder, and integral with the shoulder, a neck having an outside surface configured with a first engagement; a disc having an outside circumference and a hole, the neck extensive within the hole; a cap having an exterior surface and an interior space, the interior space having a second engagement, the second engagement enabled for gripping the first engagement for securing the cap to the neck; and the cap has a peripheral flange surrounding the disc when the cap and the disc are engaged with the neck; a face of the disc is covered by the peripheral flange of the cap when the disc and the cap are engaged with the neck, whereby the face of the disc is only visible when the cap is removed from the neck of the container.