REAL-TIME ANALYTICAL APPLIANCE AND SYSTEM

摘要

A data collection device and a data collection and analysis system to receive and enable real-time analysis of product information of a retail transaction is disclosed. The data collection device connects between a data capture device and a point-of-sale terminal and is configured to receive coded data from the data capture device. The data collection device can copy the coded data and forward the coded data to the point-of-sale terminal in its raw form and to an analysis server as analytics data. Time data and location data can also be transmitted by the data collection device to the analysis server. The analysis server processes the analytics data to reveal product information and compares the product information, time data and location data with correlations based on historical data sets. The analysis server can deliver product focused advertisements in real-time.

主权项

1. A data collection device to capture and distribute in real-time product information of a retail transaction, the device comprising:
a device processor configured to:
receive coded data from a data capturing device, the coded data captured from a product;transmit the coded data to a point-of-sale terminal; andtransmit the coded data to a server, the server configured to process the coded data to generate the product information, compare the product information to correlations stored at the server, and select advertisement material for display on a digital display in real-time based on the comparison, the advertisement material stored on the server.