| 摘要 |
<p>The present invention relates to a quiz advertising method and a system thereof capable of increasing advertising effect through interest and participation induction of a user as providing a quiz advertisement as to a specific product to a mobile terminal. According to the present invention, when the mobile terminal is close to the beacon, a quiz advertisement corresponding to the beacon is provided to the mobile terminal, and corresponding benefit is provided according to the result of the quiz advertisement. When an owner possessing the mobile terminal is close to a specific product, an existence of a quiz advertisement corresponding to the product is recognized to the user. Thus, the user participates in the quiz advertisement and also can be induced to purchase the product as having the benefit according to the quiz result. Therefore, exposure of the advertisement and sales increase can be maximized.</p> |
