Method and apparatus for performing targeted advertising in documents

摘要

A method, apparatus and computer program product for performing targeted advertising in documents is presented. A document is identified as having advertisements associated therewith. A statistical ranking of terms derived from said document is received and at least one term is selected from the results to use as a keyword for associating at least one advertisement with the document. The at least one term is stored with the document. When the document is viewed, the document is identified as being enabled to have advertisements associated therewith. The at least one stored term is retrieved from the document and is submitted to an advertisement aggregator. At least one advertisement is received from the advertisement aggregator and is rendered with the document.

主权项

1. A method comprising:
identifying, at a computer system, a document for having advertisements associated therewith; receiving results of statistical ranking of terms derived from said document by the computer system; selecting, at the computer system, at least one term from said results to use as a keyword for associating at least one advertisement with said document; storing the at least one term in a metadata portion of said document at the computer system.