| 摘要 |
<p>Method and computer system for releasing media content are disclosed. The method includes: receiving a release request from an advertiser for a current release cycle, the release request specifying a target audience based on targeting criteria comprising one or more target parameters; and in response to the release request, releasing advertisements in one or more release periods within the current release cycle. During each current release period, the releasing comprises: determining a respective release budget for the current release period; identifying a respective restricted target audience for the current release period in accordance with the release budget, wherein identifying the restricted target audience includes imposing an additional restriction on the targeting criteria in the current release period; and starting the current release period to release advertisements to the respective restricted target audience based on the targeting criteria of the release request as modified by the additional restriction.</p> |
