SCALABLE, SECURE INCENTIVE CAMPAIGN MANAGEMENT COMPUTER SYSTEM ARCHITECTURE AND METHODS OF OPERATION

摘要

An incentive rewards program that enables an initiating participant entity to dynamically specify incentive rewards point values with respect to defined activities that may be variously performed by other participant entities and by consumers. These entities are nominally associated with vertically aligned business tiers including a retail operator tier. The initiating participant entity is nominally only indirectly associated with retail participant entities associated with the retail operator tier. Retail participant entities record transactions that associate incentive program account identifiers with identified defined activities. These transactions are largely autonomously retrieved, parsed and qualified against the defined activities specified by the initiating participant entity. Corresponding sets of reward points are allocated from an account corresponding to the initiating participant entity to accounts corresponding to the account identifiers recorded in the transaction records.

主权项

1. A computer system implementing an incentive rewards allocation program among vertically positioned entities operating for the delivery of a defined product to a consumer, said computer system comprising:
a) a server computer system operative to implement a designed instance of an incentive awards program establishing a specification of defined point grants to be issued to reward accounts in response to defined activities performed in furtherance of said designed instance; and b) a client computer system, coupled through a communications network to said server computer system, wherein said client computer system is operated with respect to a retail tier of a plurality of tiers of a defined supply chain, wherein said retail tier is above a consumer tier within said plurality of tiers, wherein said client computer system includes an input device operative to receive a system code defined in accordance with an established industry standard, said system code defined as including a manufacturer code identifying by preestablished values one of a plurality of industry manufacturers and a product category code identifying one of a plurality of categories of products manufactured by said one of said industry manufacturers, wherein said consumer tier includes said consumer, wherein said consumer provides a non-conformant system code to said input device to enable capture of an account identifier code embedded in said non-conformant system code, wherein said account identifier is associated with one of said defined activities.