Semantic tagged ads

摘要

A scraping mechanism may download a web page from a retailer and extract information for each item being offered for sale. The scraping mechanism may parse the published HTML code to identify items for sale, along with other parameters that may be presented in the web page. From the web page, a data structure may be created that represents the items for sale, and the data structure may be used to generate advertisements for the retailer, add the items to a search engine, or for other uses. In some embodiments, the retailer may include hints, tags, or other annotations in the HTML code to facilitate the data capture. The web page may be a standard public page or may be a private page accessible to the scraping mechanism only.

主权项

1. An apparatus comprising:
at least one network interface; a memory storing processor-executable instructions; and a processor operatively coupled to the at least one network interface and the memory, wherein upon execution of the processor-executable instructions, the processor:
determines criteria of a defined relationship between an advertiser and a retailer, wherein the defined relationship includes criteria for types of advertisements and placement of advertisements to be used;determines a schema for tagging items for sale, the schema defining how embedded tags are implemented on the retailer's web page;queries the retailer's web page;receives a web page with embedded tags in response to the query;identifies one or more items on the received web page by detecting an embedded tag for each of the items;gathers properties relating to each of the items, the properties being identified by the embedded tags;adds the properties to a database;queries the database to retrieve one or more items for sale and one or more properties associated with each item;determines a template for displaying items for sale based on the criteria defined by the relationship between the advertiser and the retailer; and displays one or more of the retrieved items for sale on a retail web page using a layout defined by the template.