Generating a conversation in a social network based on visual search results

摘要

The present invention includes a system and method for generating a conversation in a social network based on visual search results. A mixed media reality (MMR) engine indexes source materials as MMR objects, receives images from a user device and identifies matching MMR objects. A content management engine generates metadata corresponding to the MMR objects. A social network application generates conversations corresponding to the MMR object. The conversation includes multiple discussion threads. If a conversation already exists, the social network application provides the user with access to the conversation.

主权项

1. A computer-implemented method, the method comprising:
receiving an image from a user device; searching, with one or more processors, the database of mixed media objects to identify and retrieve a mixed media object in which the image occurs; identifying, with the one or more processors, a cluster including the mixed media object in which the image occurs; transmitting, to a social network application, a reference to the cluster; determining, by the social network application, whether a conversation associated with the cluster exists in a social network; and responsive to an absence of the conversation, generating the conversation associated with the cluster in the social network.