SELECTING A CONTENT ITEM BASED ON A VIEW PROFILE

摘要

Users consume media in a variety of ways. Media may be consumed primarily for the audio, primarily for the video, or for a combination of the audio and the video. The selection and serving of a content item may be performed such that a content item profile of the served content item that matches how the media is being consumed may be preferred during selection by a content selection service. The selection of a content item by the content selection service may be based on an aggregate view profile for the media and a content item profile for a candidate content item. In some instances, a current view profile may also be used. The selected content item may be served to effect presentation of the selected content item with the media.

主权项

1. A method to serve a content item based on a view profile comprising:
receiving, at one or more processors, a request for a content item from a client device; determining, by one or more processors, an aggregate view profile for a first media, the aggregate view profile based, at least in part, on aggregated values indicative of a ratio of audio and video, each value based on a previously received view profile; receiving, by one or more processors, a content item profile for a content item; comparing, by one or more processors, the aggregate view profile and the content item profile; and serving, by one or more processors, the content item responsive to the request from the client device based, at least in part, on the comparison of the aggregate view profile and the content item profile.