<p>A retail item display includes an RFID processor a display driving mechanism, at least one power source, and an electronic display. The RFID processor can include an antenna and an RFID processor. The display driving mechanism can include a microcontroller and a display driver or similar device. The electronic display comprises a display medium sandwiched between two electrodes. The RFID device is in communication with the display driving mechanism to display updated product information on the electronic display according to instructions from an external RFID activator. In one embodiment the retail item display includes an electronic display that can be activated or deactivated. In another embodiment, the retail item display includes at least one customizable portion and at least one non-customizable portion. Methods to reduce the number of electrical connections between the display driving mechanism and the electronic display are also disclosed.</p>
