Search engine optimization at scale

摘要

A method for optimizing search results for an entity includes determining a grouping for actions related to an entity. The grouping may include a plurality of terms. The method may also include searching a network for the terms associated with the grouping. Thereafter, results of the searches may be analyzed to determine a rank for the entity within the results.

主权项

1. A method to optimize search results related to a website of an entity, the method comprising:
determining a grouping of terms predetermined to be related, the terms affecting actions of visitors to a webpage of an entity; for one or more of the terms in the grouping of terms, performing a keyword search based on at least one of the terms in the grouping, the keyword search comprising:
selecting, by a computer system, at least one of the terms in the grouping;generating, by the computer system, a search request for the selected at least one term to be sent to at least one third party search engine, the search request being based on the grouping of terms;sending the search request for the selected at least one term to the at least one third party search engine;importing, by the computer system, a third party search engine results page from the at least one third party search engine, wherein the third party search engine results page includes ranked organic third party search engine results that do not include paid search results;determining whether the ranked organic third party search engine results include an organic third party search engine result that includes a reference to the webpage of the entity;in response to determining that the ranked organic third party search engine results include the organic third party search engine result that includes the reference to the webpage of the entity, analyzing the ranked organic third party search engine results to identify a rank for the organic third party search engine result with the reference to the webpage of the entity within the ranked organic third party search engine results based on a position of the organic third party search engine result with the reference to the webpage of the entity with respect to positions of other organic third party search engine results on the third party search engine results page; andcorrelating the keyword search with the rank for the organic third party search engine result with the reference to the webpage of the entity; andcorrelating the reference to the webpage of the entity with conversions on the webpage of the entity to determine a number of conversions provided by the reference of the webpage; repeating the above steps for multiple groupings of terms; and comparing the multiple groupings of terms based on the ranks correlated with the keyword searches in each of the multiple groupings of terms and the number of conversions provided by the references of the webpages.