ELECTRONIC COMMERCE APPARATUS, PRIVILEGE CONTROL METHOD, PRIVILEGE CONTROL PROGRAM, AND COMPUTER READABLE STORAGE MEDIUM FOR STORING PROGRAM

摘要

An electronic commerce apparatus has: a determination unit that determines a product page on which an object is displayed based on an access state; a control unit that controls the display or non-display of the object on the product page; and a transmission unit that transmits a privilege presentation page to a user terminal according to operation information on the object. With this configuration, the access state is reflected on the determination of a product page to be a target of granting privilege, hence the granting of privilege can function as an incentive to purchase a product. Further, the display or non-display of an object is controlled according to the access state, so a user who desires privilege can search for a product page on which the object is displayed.

主权项

1. An electronic commerce apparatus that has product pages to present sales target products to user terminals in correspondence with respective products, and transmits the product pages to a user terminal in response to a request from the user terminal, comprising:
a determination unit configured to refer to an access state storage unit that stores an access state information from user terminals to product pages, and determine a product page to display a specific object based on the access state information; a control unit configured to perform display control to display the object on the product page determined by the determination unit, and a non-display control to not display the object, at a predetermined timing, on the product page on which the object has been displayed; and a transmission unit configured to transmit, to the user terminal, a privilege presentation page for presenting privilege information on a privilege provided to the user upon receiving operation information indicating that the user has operated the object displayed on the product page that is displayed on the user terminal.