Methods and Systems for Managing Promotional Campaigns Based on Predicted Consumer Behavior

摘要

Systems and methods for running a promotional campaign in which publicly available information on social-media websites regarding member preferences and individuals with whom they socialize is computationally analyzed to drive selection of a cohort to whom a promotion will be directed by identifying individuals clustered into groups with shared preferences and habits directly associated with the subject matter of the promotional campaign.

主权项

1. A computer-implemented method of conducting a marketing campaign to identify consumers for a promotional offer for goods or services offered by a merchant, the method comprising:
identifying, with a computer, at least one seed prospect likely to redeem the promotional offer and subsequently purchase goods or services from the merchant; obtaining, by the computer via a computer network, information regarding social connections of the at least one seed prospect; identifying, based on computational analysis of the social-connection information, additional prospects also likely to redeem the promotional offer and subsequently purchase goods or services from the merchant; according a weight, by a computer, to at least some of the additional prospects based on at least one of (i) a history of their past purchases or (ii) their past purchases in response to promotional campaigns; screening, by a computer, the additional prospects based at least in part on the weights; and transmitting the promotional offer to one or more of the seed prospect and the screened additional prospects.