DIGITAL ADVERTISING BID OPTIMIZATION,申请号US201313888736-传众专利搜索

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发明名称	DIGITAL ADVERTISING BID OPTIMIZATION
摘要	A plurality of outcomes resulting from display of a digital advertisement are defined. A score is assigned to each of the outcomes. Outcomes are tracked from the display of the digital advertisement, thereby generating a set of tracked outcomes. The outcomes are aggregated according to a group of attributes associated with the display of the digital advertisement. A group-specific bid modifier for the digital advertisement is determined.
申请公布号	US2014337143(A1)	申请公布日期	2014.11.13
申请号	US201313888736	申请日期	2013.05.07
申请人	Petersen Daniel L.;Webber Todd W.	发明人	Petersen Daniel L.;Webber Todd W.
分类号	G06Q30/02	主分类号	G06Q30/02
代理机构		代理人
主权项	1. A method, comprising: defining a plurality of outcomes resulting from display of a digital advertisement; assigning a score to each of the outcomes; tracking outcomes from the display of the digital advertisement, thereby generating a set of tracked outcomes; aggregating the outcomes according to a group of attributes associated with the display of the digital advertisement; and determining a group-specific bid modifier for the digital advertisement.
地址	Los Angeles CA US

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