Method and system for providing interactive advertisement customization

摘要

A system and method may include providing a media stream via a network, the media stream comprising one or more advertisement content segments, identifying aggregate information associated with a viewer, assigning the one or more advertisement content segments to one or more categories and a category score associated with the one or more categories, filtering the one or more advertisement content segments based at least in part on the one or more categories, the category score associated with the one or more categories and the aggregate information associated with the viewer, and outputting the filtered one or more advertisement content segments to the viewer.

主权项

1. A method comprising:
providing a media stream via a network, the media stream comprising one or more advertisement content segments; identifying aggregate information associated with a viewer; assigning the one or more advertisement content segments to one or more categories and an advertising category score associated with the one or more categories, wherein the advertising category score represents an indication of relevancy of the one or more advertisement content segments to the one or more categories; filtering the one or more advertisement content segments based at least in part on the one or more categories, the advertising category score associated with the one or more categories and the aggregate information associated with the viewer, wherein filtering the one or more advertisement content segments comprises calculating a probability of the viewer wanting to view the one or more advertisement content segments based on the one or more categories, the advertising category score associated with the one or more categories and the aggregate information associated with the viewer, wherein filtering the one or more advertisement content segments further comprises adjusting a weight associated with each of the one or more categories based at least in part on feedback from the viewer; outputting the filtered one or more advertisement content segments to the viewer; receiving a rating value associated with at least one o t h e filtered one or more advertisement content segments, wherein the rating value is received based on the viewer's selection of a numerical score in a graphical user interface associate d with the at least one of the filtered one or more advertisement content segments; receiving a false positive signal associated with at the least one of the filtered one or more advertisement content segments from the viewer, wherein the false positive signal is received based on the viewer's selection of a false positive filter option in the graphical user interface associated with the at least one of the filtered one or m ore advertisement content segments, and recording the false positive signal associated with the at least one of the filtered one or more advertisement content segments.