SYSTEMS AND METHODS FOR INSTANT E-COUPON DISTRIBUTION

摘要

A system for online e-coupon distribution comprises a processor in communication with the computer-readable storage medium. The processor may execute a set of instructions saved in the computer-readable medium to receive purchase intention (PI) information associated with a user and a target product, and then determine, based on the PI information, a PI score that reflects a present purchase intention of the user. If the PI score exceeds a predetermined value, the processor may provide an online e-coupon associated with the target product to a target webpage rendered to the user.

主权项

1. A server comprising:
a non-transitory computer-readable storage medium comprising a set of instructions for online sales promotion; a processor in communication with the non-transitory computer-readable storage medium that is configured to execute the set of instructions stored in the computer-readable storage medium and is configured to:
receive purchase intention (PI) information associated with a user and a target product, the PI information comprising a plurality of PI factors, wherein the plurality of PI factors comprise:
a first factor reflecting historical purchase intention of the user and associated with a registered account of the user;a second factor reflecting historical purchase intention of the user not associated with the registered account of the user; anda third factor reflecting instant purchase intention of the user;determine, based on the plurality of PI factors, a PI score that reflects a present purchase intention of the user associated with the target product; andprovide an online sales promotion associated with the target product to a target webpage rendered to the user when the PI score exceeds a predetermined value.