| 发明名称 |
System and method for selecting and rendering content |
| 摘要 |
System, methods, and computer-readable medium allow rendering content items based on social features. A computer-implemented method includes obtaining social features corresponding to a user identifier, wherein the social features are generated based on behavior data of other user identifiers associated with the user identifier; generating predicted click-through rates (pCTR) of the content items based on the social features; and obtaining content items based on the pCTR for rendering at a terminal. |
| 申请公布号 |
US2014324571(A1) |
申请公布日期 |
2014.10.30 |
| 申请号 |
US201414324464 |
申请日期 |
2014.07.07 |
| 申请人 |
TENCENT TECHNOLOGY (SHENZHEN) COMPANY LIMITED |
发明人 |
Zhou Xing |
| 分类号 |
G06Q30/02;G06Q50/00 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method for rendering content items, comprising:
obtaining social features corresponding to a user identifier, wherein the social features are generated based behavior data of other user identifiers associated with the user identifier; generating predicted click-through rates (pCTR) of the content items based on the social features; and obtaining content items based on the pCTR for rendering at a terminal. |
| 地址 |
Shenzhen CN |
