SYSTEMS, METHODS, AND DEVICES FOR PROVIDING A RETAIL STORE PLATFORM FOR INTERACTING WITH SHOPPERS IN REAL-TIME

摘要

Systems, methods, and devices for providing a store platform for interacting with shoppers in real time are disclosed. The platform is based on a combination of wireless-enabled sensors located strategically in retail stores and computer servers. The computer may be local, remote, or in a cloud. The sensors are used to ‘scan’ the presence of shoppers in front of products in retail aisles and the computer servers ‘analyze’ the shoppers' profile based on pre-stored and newly-sensed information. The analyzed profiles are used to ‘connect’ with shoppers in real time and push electronic incentives and product information to shoppers' mobile devices. The ‘sensed’ information, in conjunction with the pre-stored data, is also used to update the shoppers' profile and generate analytics related to shopper behavior, brand loyalty, etc.

主权项

1. A system, comprising:
(a) a first communication network; (b) a computer server coupled to the first communication network and the computer server coupled to a database; (c) one or more gateway sensor nodes coupled to the computer server using the first communication network; (d) a second communication network and a third communication network coupled to the one or more gateway sensor nodes; (e) a wireless mobile device; (f) wherein the one or more gateway sensor nodes are configured to: (i) detect the wireless mobile device dynamically over the second communication network; (ii) collect a device identifier from the wireless mobile device and record a timestamp; (iii) transmit the timestamp and the device identifier of the wireless mobile device to the computer server; (iv) transmit a network connectivity offer notification, request for shopper profile information and tag module download offer notification to the wireless mobile device; (v) receive instructions from the wireless mobile device to couple the wireless mobile device to the second communication network and to download a tag module; (vi) transmit a link to the wireless mobile device to download the tag module such that the wireless mobile device becomes a tagged wireless mobile device when the tag module is downloaded; (g) one or more personal communication networks; (h) a first set of data sensors coupled to the one or more gateway sensor nodes over the third communication network, each of the first set of data sensors having, a media access control (MAC) identifier, a processor and a memory device, and each of the first set of data sensor generating a corresponding personal communication network using a directional antenna; (i) wherein each data sensor is configured to: (i) detect the tagged wireless mobile device over of the one or more personal communication networks; (ii) request and receive the device identifier from the tagged wireless mobile device; (iii) transmit the device identifier of the tagged wireless mobile device, the MAC identifier of data sensor and a timestamp to the computer server; (j) wherein the computer server is configured to at least one of generate and update shopper information in the database with the received timestamp and the device identifier of the tagged wireless mobile device, a MAC identifier and a retail product identifier of each of the first set of data sensors.