| 摘要 |
The present invention relates to a charging refund system in a keyword advertisement to perform charging in an internet keyword advertisement. Especially, the charging refund system of the present invention includes: one or more search site servers which provide a search page through the internet and provides keyword advertisements set in a corresponding keyword according to the keyword search result; a direct traffic center server which accepts a bidding price applied for from a plurality of advertisers with respect to a competitive bidding method, and controls to output an advertisement through each search site server according to predetermined bidding price orders; an advertiser terminal which is installed with an automatic bidding software, and extracts information required in bidding by approaching the direct traffic server at every period time set by the advertiser by the automatic bidding software, and determines a bidding price as to each keyword automatically from the extracted bidding information according to a bidding mode set by the advertiser, and performs automatic bidding according to the determined bidding price; and a business operator server which is registered with advertisement information and advertisement period information from each advertiser terminal, and deposits advertisement costs as to a corresponding advertisement in advance, and deducts the advertisement costs from the deposited costs in case a click as to the registered advertisement occurs through the search site server, and refunds a part or all of the advertisement costs deducted(settled) from the deposited costs if an advertisement period expires according to the advertisement period information. |
