APPRATUS AND METHOD FOR TRACKING USER VIEWING BEHAVIOR USING PATTERN MATCHING AND CHARACTER RECOGNITION, SYSTEM

摘要

A method for tracking user viewing behavior includes the steps of: supplying multiple display frames from a source to an electronic device; automatically capturing one display frame among the multiple display frames displayed on a display device which is connected to the electronic device if an event is generated; matching a pattern of the captured display frame with a searched frame template by searching a frame template to be matched with the captured display frame among a plurality of frame templates; extracting information from the captured display frame using the matched frame template; and storing the extracted information for tracking the user viewing behavior.