Systems, methods and computer program products for facilitating display of content within application programs executing on electronic devices

摘要

An application program interface (API) is operably associated with application programs executing on an electronic device and enables the application programs to retrieve, store, and display content. The API enables application programs to communicate with other application programs and to send/retrieve content to/from other application programs. In addition, the API is configured to perform various event accounting functions. A gateway communicates with an electronic device application program via the API and is configured to retrieve content from a content server in response to receiving requests from the application programs. The gateway is configured to serve content retrieved from the content server to the electronic device, as well as to other servers and/or devices. Methods, apparatus, and computer program products are provided for dynamically selecting advertisements for use within user-requested content wherein the advertisements are stored locally within a user client device.

主权项

1. A mobile telecommunication device enabled for communication with a content server through a wireless communication network, the mobile telecommunication device comprising:
an ad agent executing on the mobile telecommunication device, wherein said ad agent is capable of storing a plurality of items of promotional content received without a request for user requested content, and wherein said ad agent is enabled for communication with a wireless communication network and configured to dynamically associate at least one promotional content from the ad agent with user requested content containing a link to the local ad agent from an application executing at the mobile telecommunication device, based on an identifier received from a remote ad server, and wherein the at least one promotional content is related to the user requested content.