| 摘要 |
A method of marketing by delivering advertisements and promotional offers to groups comprises preparing promotional offers to be redeemed by groups meeting predetermined conditions related to number of group members, group members' ages and gender, location and anticipated time for promotional offer to be redeemed, and delivering such offers to groups meeting such conditions. Delivery of promotional offers is done via any combination of the internet, a proprietary group server, an advertising exchange, merchants' and publisher's web sites, and cellular communications networks. Redemption of offers is reported to participating entities so that an accounting for revenues may be completed. |
| 主权项 |
1. A method of providing a promotional offer to a group comprising the steps of:
providing a group server, said group server being in communication with at least one individual via the Internet or cellular communications, and being in communication with an advertising exchange (ad-exchange) via a server comprising said ad-exchange and being connected to the Internet; providing a classification system whereby promotional offers for groups may be classified in accordance with a number of parameters, said parameters including at least a number of individuals in said group, the age of each individual in said group, the gender of each individual in said group, the geographic location where the promotional offer is to be redeemed, and the time that the group members will be at said geographic location, said classification system being encodable as a group definition code (“GID”); creating a group of which said individual is a member; creating a GID defining said group;providing one or more merchants operating businesses, each said merchant creating at least one promotional offer, said at least one promotional offer specifying conditions regarding a group and being redeemable by a group satisfying said conditions, said at least one promotional offer being maintained on a server comprising said ad-exchange;
presenting said GID to said ad-exchange; said ad-exchange matching a promotional offer to said GID; delivering said promotional offer to one or more members of said group. |
