| 发明名称 |
REPLACEMENT OF CONTENT ITEMS |
| 摘要 |
Example systems may include: receiving an auction announcement message for a content inventory unit from an auction platform, where the auction announcement message includes an identifier that is associated with a user device; determining a bid for the content inventory unit based on data in a record associated with the identifier; transmitting the bid to the auction platform in response to the auction announcement message; transmitting a content item associated with the identifier in response to the auction announcement message; receiving a message indicating that the content item is presented on the user device; and updating a stored account value associated with the identifier based on an auction price for the content inventory unit. |
| 申请公布号 |
US2014279135(A1) |
申请公布日期 |
2014.09.18 |
| 申请号 |
US201313835152 |
申请日期 |
2013.03.15 |
| 申请人 |
Google Inc. |
发明人 |
Semret Nemo |
| 分类号 |
G06Q30/08 |
主分类号 |
G06Q30/08 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method performed by one or more data processing apparatus, the method comprising:
receiving an auction announcement message for a content inventory unit from an auction platform, the auction announcement message comprising an identifier that is associated with a user device; determining a bid for the content inventory unit based on data in a record associated with the identifier; transmitting the bid to the auction platform in response to the auction announcement message; transmitting a content item associated with the identifier in response to the auction announcement message; receiving a message indicating that the content item is presented on the user device; and updating a stored account value associated with the identifier based on an auction price for the content inventory unit. |
| 地址 |
Mountain View CA US |
